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RE: In my opinion there can be no ethical harmony between advertising and reviewing.

Ok I get the fact hat some people believe the whole review system is corrupt and no explanation will satisfy them. What I don't get is why anyone would think that removing advertising would solve the problem?

How would a magazine with no advertising be any less susceptible to corruption? Instead of taking ad dollars in payment there could be direct cash transfers to reviewers instead of lost ad revenue to the whole company. The same threat of withholding equipment for review holds for both models and in my opinion could have more of an impact on the subscription based model because if the readers don't see the products they are interested in reviewed they will leave and then there is no income.

Seems like there are plenty of advertisers that would fill the gap if anyone decided to pull out. Is audio that different than say soft drinks. You would think by now that Coke or Pepsi would have enough brand recognition to drop advertising all together but it seems that be be viable you need your name out there.


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