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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: RE: One of the problems with ezines... posted by JNS on February 25, 2012 at 12:20:39:
>>>my point was merely that simply by virtue of having more than one guy at
>>>the helm is not automatic proof that it has walls to ensure honesty and
>>>ethics.
>>
>>No, but it is a better guarantor of ethical behavior than when the same
>>person both writes and/or edits the content and also sells the advertising.
>
>Your last sentence is laughable.
I don't see why? When the same person both writes and edits reviews and
sells advertising, then the conflict of interest is internal. His optimal behavior
as editor is in immediate conflict with his optimal behavior as as an ad
salesman. By contrast, at a traditional magazine with a "Chinese Wall"
between the editorial and advertising departments, the conflict between the
optimal behaviors is externalized, involves different people. Thus when the
editor has to make a decision that affects the advertising, while the publisher
or ad director may shout and curse at the editor, they don't outrank the editor
within the corporation and cannot force him to rescind that decision.
Do you really not comprehend the difference between these two situations?
I wrote about this in the article linked below. From that article: "A newspaper
can flout an advertiser...but if it alienates the buying public, it loses the one
indispensable asset of its existence."—Walter Lippman
John Atkinson
Technical Editor, Stereophile
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Follow Ups
- RE: One of the problems with ezines... - John Atkinson 13:27:23 02/25/12 (1)
- RE: One of the problems with ezines... - RGA 19:46:08 02/25/12 (0)
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