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RE: The ethics of accepting products for review with the promise of advertising.

"When a magazine depends almost solely on adv. dollars to survive this publication ceases to be objective."

I think you're overlooking something, which is the shear number of revenue sources. When there are many, the impact of the loss of a few is reduced. No publisher likes to lose a client (or an individual subscriber), but the wiser among them know that will happen from time to time and not be fatal, especially if the revenue streams are broad enough. (Which you want them to be for business strength anyway, because advertisers and readers come and go for their own reasons all the time anyway.) It's certainly possible to hold on to your principles of editorial integrity even if it costs you an advertiser or reader on occasion.


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  • RE: The ethics of accepting products for review with the promise of advertising. - Maric 19:32:21 02/25/12 (0)

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