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Section 43 = 15 USC 1125 (" . . . false descriptions forbidden")

"§1125. False designations of origin and false descriptions forbidden

(a)
Civil action.

(1) Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any word, term, name, symbol, or device, or any combination thereof, or any false designation of origin, false or misleading description of fact, or false or misleading representation of fact, which--
. . .
(B)
in commercial advertising or promotion, misrepresents the nature, characteristics, qualities, or geographic origin of his or her or another person's goods, services, or commercial activities, shall be liable in a civil action by any person who believes that he or she is or is likely to be damaged by such act.
"

The hyperlink below is to the full Sec. 43(a). If you want the Lanham Act Section Index, cut and paste the following link:

http://www.bitlaw.com/source/15usc/


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(Mark B. James - a.k.a. "Brewthunda")

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