In Reply to: Every dealer, anywhere, must "qualify" the customer. If the customer is found unqualified... posted by clarkjohnsen on February 15, 2007 at 13:59:32:
Dealers are there to serve the customer, which is what keeps their doors open and the bills paid. If the dealer does a good job of serving the customer, the customer not only spends their money there, they come back and bring friends with them. Sometimes, these friends are brought with directly, sometimes they are sent via referals.If it were the other way around i.e. the customer had to meet qualifying standards that the dealer set, customers would walk in like scared little animals behaving as best possible waving gobs of money in their hands. Since this is not the case most of the time, it is up to a dealer to show the potential customer that they are qualified to serve the customer and that they deserve that customer's business. Nobody wants to do business with someone that doesn't inspire confidence or trust.
Besides all of that, most audio dealerships have salespeople sitting on their ass complaining about how slow business has been. When they are met with a potential customer, rather than do their best to work with the customer and secure that potential sale, they make a half-assed attempt to offer their services. In doing so, the customer can tell that the salesperson feels "put out" since they had to get off of their lazy ass to see what they wanted.
Obviously, not every person that walks through the door or calls is going to be a paying customer. If one can't deal with that fact, this type of salesperson needs to find a job that they are better suited to. Cleaning toilets might be right up their alley. This type of profession might give them something more to relate to than working with actual human beings. Sean
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Follow Ups
- Total bullshit - Sean 22:37:19 02/15/07 (28)
- Totally not. Ever studied sales techniques? - clarkjohnsen 07:54:29 02/16/07 (26)
- Those sales techniques... - maabx 08:40:10 02/16/07 (9)
- Disagree. Ever hear the phrase, "tire kickers"? - clarkjohnsen 08:50:24 02/16/07 (8)
- Re: Disagree. Ever hear the phrase, "tire kickers"? - O'Shag 20:30:56 02/26/07 (1)
- OK, but: sales people *do* follow those rules and often make a load. It's a simple triage, all professions practice it. - clarkjohnsen 11:12:28 02/27/07 (0)
- Ever hear the phrase, "tire kickers"? Yes, but... - maabx 09:16:05 02/16/07 (5)
- "Do you consider reviewers tire kickers?" Huh? - clarkjohnsen 09:29:38 02/16/07 (4)
- Thanks for proving my point.... - Sean 22:46:51 02/16/07 (2)
- Nothing of the sort. Although to my sentence... - clarkjohnsen 11:04:10 02/17/07 (1)
- "you'll never get through to them".. - Sean 11:15:18 02/18/07 (0)
- Tire kickers are customers who have little idea how to shop or how to ask intelligent questions. - maabx 09:35:32 02/16/07 (0)
- I'll try to find those manuals... - Sean 08:15:53 02/16/07 (15)
- You continue to miss the point. I'm talking *useless eaters*, not... - clarkjohnsen 09:38:30 02/16/07 (14)
- Re: You continue to miss the point. I'm talking *useless eaters*, not... - O'Shag 21:27:57 02/26/07 (1)
- You're talking a whole different subject. Clearly that store had "qualified" you... - clarkjohnsen 11:18:53 02/27/07 (0)
- Re: You continue to miss the point. I'm talking *useless eaters*, not... - subdud 11:42:16 02/16/07 (10)
- Not true subdud...I will call you on it. E-mail me your name - Kevin Deal 13:16:45 02/16/07 (9)
- Huh? - Rick W 15:39:59 02/16/07 (0)
- Re: Not true subdud...I will call you on it. E-mail me your name - subdud 15:36:51 02/16/07 (7)
- You see...things change depending on what you want. I got this e-mail 2 minutes ago: - Kevin Deal 17:47:54 02/16/07 (6)
- Self-delusion? - KKC 20:29:25 02/16/07 (5)
- KKC....you've bird dogged my posts as if a lover spurned - k 23:13:46 02/16/07 (3)
- If lover spurned = potential buyer turned off, then... - KKC 04:45:02 02/17/07 (2)
- KKC...I told you the truth,,,,you didn't like the answer.....but read this and maybe you will understand me as a person. - Kevin Deal 10:05:55 02/17/07 (1)
- doesn't get it, never will...(nt) - clio09 20:41:33 02/16/07 (0)
- Re: You continue to miss the point. I'm talking *useless eaters*, not... - Sean 11:18:03 02/16/07 (0)
- This is all right on the mark -nt - Feanor 07:41:36 02/16/07 (0)