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Dealers, STOP WHINING

You're in business. You have competion. That competion not is longer just from the dealer down the street; it's internet sellers, Audiogon, eBay, privately sold used equipment in general, and the grey market. It's up to you to convince the customer that you have something more than other options.

If you offer services these other sources don't, then you have to make that a selling point. But don't feel you're "doing the customer a favor" by demoing equipment, offering advice, etc. No, you're offering the customer an enticement to buy from you: he's doing YOU a favor by listening to your equipment and your advice / bullsh!t. So just stop whining: if your bricks & mortar business model isn't working, get out of business. That'll show 'em, right? Maybe they'll miss when you're gone -- or maybe not so much.

Bill Bailey
___________________________________________
See my stereo config ... but always looking for cost effective improvements

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