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I'll try to find those manuals...

so i can see what i'm doing wrong. At this point in time, i've only got about two months worth of back-logged work to catch up on. I need more work to put me deeper in the hole....

All of this without every doing ANY advertising whatsoever. If you want to call the most generic of listings in the phone book an advertisement, i'm guilty of that. I've never had to advertise since my customers do it for me. Their referals are what keep me busy. Then again, i realize that without them, i wouldn't be able to pay my bills or keep my doors open. Since every person that comes through my door could be a potential customer, i treat them as such.

When i start conducting my business by what a manual tells me, i need to get a new job. That means that i would be working by the book, not by the heart or head. Customers are humans, not mannequins with a wallet. They need to be treated as such by another human, not categorized, sized up and qualified by a sales robot.

It is this lack of personalization in retail sales that allows the internet market to prosper while brick and mortar shops are failing. Why bother with human contact and risk aggravation, rejection and ridicule when you can buy what you want over the net with NONE of that taking place?

The only thing that a retail sales outlet has going for them nowadays is "customer service". Without that, they have absolutely NOTHING to offer a potential customer that can't be found elsewhere for a lower price with less potential for hassle. When business owners and salespeople start recognizing that fact, they'll start prospering again. Until that point, they'll be stuck working from out of date manuals that will only further compound their problems. Sean
>

PS... Like any other industry, there are people that are good at their job and those that are bad. Consumer electronics is no different. Kudo's to those dealers and salespeople that know what they are doing and have their customers best interest at heart. When one can do that, they'll not have to worry about pushing people in directions that they don't want to go, just so that they can pay their own bills.

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