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Re: Dealers, STOP WHINING

24.199.31.82

Mr. Bailey, while you are not incorrect in your description, the business has changed and your description of the customer relationship is a bit simple. I would contend that there exists an amount of time and/or effort to make a sale whereby the sale iitself is actually DETRIMENTAL to the business. In simple terms, if the business requires a gross margin per day of $5,000 to cover overhead, salaries and real estate costs and you are FORTUNATE to maintain a 15% profit margin on average, then you need to sell MORE THAN $33,333 per day. So, if it is going to cost this business person 2 hours plus of his/her time to set up and show these products, that customer MAY be unprofitable. If the customer stated, "I will BUY one of these 3 speakers after demoing them at your location", then the response would likely have been different. If you absolutely hated all of the speakers, Kevin nor any other dealer would force a transaction. They must however allocate their time wisely to run a solid business. I have had wonderful experiences with Upscale and Kevin, but then I am not looking for someone to dontate their kidney to me....I always ask if it is a good time for me to call and he answers honestly. I would have made alot of bad purchases without his advice and I have made alot of good purchases SOLELY because of his excellent guidance based on his years of experience.


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