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Fortunately, that's not the way it works...

...having been in that position, I can tell you there is absolutely no pressure - implied, unsaid, wink-wink or otherwise - for a reviewer to be less than completely honest because of advertising dollars.

That is simply not an issue that ever crosses a reviewer's mind.

Every reviewer would love to be the one who is the first to slam the new product from a big manufacturer because it doesn't sound very good.

Reviewers view themselves as independent contractors (look how many have changed magazines) who have their own credibility to protect foremost.


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