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What they can do about that: perhaps nothing. But what they should do is search the culprit. The culprit in their mind appears to be "Joe Sixpack" who is not aware and has no clue.

IMO that is wrong and they simply have to realize that, sort of self-diagnosis. They don't ask "what's wrong here that makes Joe Sixpack not buying high-end", they say "Joe Sixpack is a nut and we have to tell and teach him". Before wasting money on a probably useless effort, examine the reasons taht have led to the present for the situation, i.e. declining sales figures. Do market research, do not define the culprit out of hand.


Klaus


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  • Advocacy group - KlausR. 22:49:16 10/21/05 (0)


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