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RE: not an example of expectation bias

> My "Expectation Bias" should have influenced me to NOT hear a differences
> "if" the theory about "Expectation Bias" is correct!

That is a simplistic misrepresentation as to how "expectation bias" works.

First there are always subconscious issues at work is a situation such as you were in. "Subconscious" means that you are not actively aware of how some factors are influencing your thinking. (If you were aware, they wouldn't be "sub"conscious, would they?) That is, unless you're telling us you don't have a subconscious. ;-)

The entire scenario you describe in the comparison process at your dealer is filled with so many "set-ups", negative and positive reinforcement points as to present a case study for sales people. Zig Zigler would be proud.

Second there are always variables in a casual product comparison process that are not well controlled. Can you reach a decision as to which product to buy? Sure. Does it mean anything in the world of science? No. At best you may generate an issue that is worth further investigation.

To sum it up, your vignette was not an illustration of "expectation bias" in the manner you think it should have been. As noted before, we do not cease to be human in our responses just because the subject is audio. I think the reality is quite the opposite.


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  • RE: not an example of expectation bias - mls-stl 12:29:39 06/30/07 (0)
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