In Reply to: Re: Prove it. posted by Frosty on June 15, 2001 at 22:50:13:
Friend - its not rocket science. Thats what magazines do - deliver customers to people who buy ads. Considering that only a small percentage of audio companies run ads in Stereophile and the majority of recommended components are large well marketed and advertised components it appears to me that Stereophile is a large customer delivery system. Its recommended components list, contains many products that I have owned and found to be flawed and less good than many products that cost less.
Being the largest of all the magazines its recommended component list is seen by many "newbies" in search of audio identity. Reading the list is easier than getting out and doing the research plus it provides the buyer all the warm and fuzzy required to make the purchase of the recommended component - lots of the time through mail order outlets, S.T. is always recommending mail order stuff. Some small company gear gets in the list but theres so few outlets the large company spending big advertising bucks also gets stocked on dealer shelves because of the recommendation by Stereophile. No other magazine is so irresponsible as to publish a recommended components list.Also TAS, Listener and Sensible sound have obvious themes and philosophies. Stereophile is vanilla, pointless, groundless without any cause other than to promote the industry - unfortunately this vanilla character gets reflected in the stock at dealer showrooms because of the easy sell a recommended component is.
These aren't extreme claims - its business and Stereophile is the biggest magazine of all and more guilty of being directionless and misleading than any of the others. Stereophile used to be a speciality magazine - now I call it a fashion magazine. Its common sense not some kind of radical off the wall unfounded accusation.
If I look silly thats fine with me. Anytime someones asks "Whats wrong with Stereophile?" I will be glad to provide my opinion. Now go back to reading your recommended components list or Sam Telligs advertisments.
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Follow Ups
- Re: Prove it. - don_t 00:44:17 06/16/01 (3)
- Re: Prove it. - Frosty 01:39:09 06/16/01 (1)
- You gotta serve somebody. - don_t 12:07:32 06/16/01 (0)