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Re: "Protecting your trademark investment is standard corporate practice"

I worked for two companies that also vigorously protected their (well-known) trademarks with what I considered over-aggressive tactics. But the lawyers said that they have a legal responsibility to do that. They say if another company who wants the trademark can show that you haven’t been faithfully maintaining and protecting it, you loose your original rights.

I think a discussion below showed how the same name in different markets still hurts business. After spending $6M, many (myself included) thought the stadium was advertising Monster.com! Trademark confusion is bad for business.


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