In Reply to: "Protecting your trademark investment is standard corporate practice" posted by Julien43 on January 2, 2005 at 05:49:13:
I worked for two companies that also vigorously protected their (well-known) trademarks with what I considered over-aggressive tactics. But the lawyers said that they have a legal responsibility to do that. They say if another company who wants the trademark can show that you haven’t been faithfully maintaining and protecting it, you loose your original rights.I think a discussion below showed how the same name in different markets still hurts business. After spending $6M, many (myself included) thought the stadium was advertising Monster.com! Trademark confusion is bad for business.
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Follow Ups
- Re: "Protecting your trademark investment is standard corporate practice" - Caymus 11:07:24 01/02/05 (3)
- Re: "Protecting your trademark investment is standard corporate practice" - Steve Eddy 13:12:40 01/02/05 (0)
- Then don't pick a common word as your title! - Dave Kingsland 12:28:31 01/02/05 (1)
- My thoughts exactly (nt) - eungkim67 13:10:18 01/02/05 (0)