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DVD-Audiobahn New DVD-Audio music releases and talk about the latest players. |
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DVD-Audiobahn New DVD-Audio music releases and talk about the latest players. |
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In Reply to: Different logic applies. posted by Frank. on March 3, 2004 at 10:56:45:
I have to agree that DVD-A had a lot more market potential at the time it was initially conceived, but the market simply did not respond to it for a number of different reasons:- DVD-A's were marketed to the DVD watching home-theatre-in-a-box crowd, however they cost more than a two-hour music DVD and contain 30-45 minutes of surround music without the visuals. People looked at value for money compared to the DVD and it wasn't there.
- SACD was marketed to audiophiles from the beginning (all major classical and jazz labels are SACD strongholds), which was the primary reason for starting with stereo SACD and then moving towards surround sound discs (strike of genius by Sony).
- SACD realized that the only way to get non-audiophiles into a new audio format is by providing a hybrid CD layer. Many folks that bought hybrid discs will eventually get into SACD when hardware prices drop sufficiently (Sony just announced a $149 player).
The hybrid strategy is probably the strongest element and does seem to pay off for Sony. While 20 million SACD's were sold until the end of 2003, the projection for 2004 is 100 million SACD discs!
-wolf
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Follow Ups
- Re: Different marketing strategies employed... - thenexte 12:13:15 03/03/04 (2)
- Re: Different marketing strategies employed... - Frank. 13:59:21 03/03/04 (0)
- By the time Average Joe realizes what the SACD layer is... - Eric LeRouge 13:35:23 03/03/04 (0)
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