In Reply to: Do you really think that marketing hype doesn't sell products? posted by Charles Hansen on July 28, 2017 at 23:13:55:
If there had never been any coverage of MQA in The Absolute Sound or Stereophile, do you really think that anybody would care about it at all?
Do you think that seeing an ad for MQA would generate as much interest in it as currently exists?
Or what exactly is the mechanism generating the interest? Is it just notices sent out to Tidal subscribers?
Or maybe - just maybe - the fact that for the last ~18 months one cannot pick up an issue of either magazine (or view their websites) without constant exposure to the "Does it have MQA?" question?
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Follow Ups
- Or let's put it another way... - Charles Hansen 00:03:12 07/29/17 (10)
- RE: Or let's put it another way... - Ivan303 19:26:34 07/29/17 (0)
- Ok, so what's the explanation for all the coverage? - Rick W 17:13:54 07/29/17 (6)
- Ding, Ding, Ding! We have a winner! - Charles Hansen 21:45:48 07/29/17 (5)
- That puts some "members" of the reviewing community in a fairly negative place... - Steve O 20:42:34 07/30/17 (1)
- RE: That puts some "members" of the reviewing community in a fairly negative place... - Charles Hansen 11:05:29 07/31/17 (0)
- No Proper Comparisons ... ? - Doug Schneider 17:38:12 07/30/17 (0)
- "A veil was lifted." :-) nt - Rick W 22:28:46 07/29/17 (1)
- Where's Vanna White when we need her? - Charles Hansen 18:57:42 07/30/17 (0)
- Your posts on this subject have been illuminating - DAP 03:52:02 07/29/17 (1)
- RE: Your posts on this subject have been illuminating - Charles Hansen 21:56:23 07/29/17 (0)