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Re: "Manufacturers seek to place and define their brand-mage"...

Exactly. But it would seem that they would be better off using the strategy of VW/Audi, Toyota/Lexus, Nissan/Infinity, etc. than to try to distinguish themselves as a salon-level cartridge manufacturer when they also sell inexpensive cartridges under the same name. If they want to have a somewhat elitist image than they should either dump their lower end lines or start a new line of upscale cartridges. Then their expensive line wouldn't be tainted by the "volks" class of cartridges.

Perhaps the hi-fi line of cartridges could be called Ortoscorn.

Tom


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  • Re: "Manufacturers seek to place and define their brand-mage"... - tketcham 20:23:49 07/20/06 (0)


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