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The McGurk Effect

Here's a classic experiment showing how visual cues can involuntary override and actually reinvent what you hear. Instead of hearing the audio of what the speaker actually said, our brain invents new audio (in the same speaker’s voice!) influenced by a predictable visual bias. The bias is the contradictory expectation caused by the speaker’s lips.

This human response is completely involuntary and very difficult to overcome even when you try. 98% of adults so far have shown to experience this (the remaining 2% have low language skills).


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