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Jason Victor Serenius: The MQA Shilling Mind Reader!

Jason Victor Serenius: The MQA Shilling Mind Reader!

L.A. Audio Show Report:

"How to conduct a successful MQA demo when the person requesting same already has made up their mind? That question, or some variation thereof, must have run through the mind of Meridian's SW regional sales manager, Courtney Careccia, when the sole attendee (besides me) in her room on a slow Sunday asked for a non-MQA/MQA comparison on her all-Meridian system. After no more than 45 seconds-it could have been less, but certainly not more-the man asked to switch to the MQA version, listened for a much shorter time, stood up, declared the whole thing was a sham, and marched out the door. It was almost as if the comparison had never happened.

Just the day before, when John Atkinson and I shared breakfast with Bob Stuart of MQA, Bob had told us, "No A/B demo can be done effectively in 45 seconds, or against prejudice, or on the basis of one trial. Frankly, it makes it a non-event."

The power to read minds! Wow! I wonder if he wiped Bob Stuarts mouth for him at breakfast too.

Short comparisons are EXACTLY what all manufacturers do when they conduct A/B demos for power cords, tweaks, room treatments, and other products, and Stereophile GLADLY reports those results!!!!!


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Topic - Jason Victor Serenius: The MQA Shilling Mind Reader! - Isaak J. Garvey 18:35:46 06/09/17 (38)

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