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I wouldn't go so far as say it 'killed' Soul but definetly wounded it..

Just about EVERYONE sold out to disco..when Earth Wind and Fire came out with 'Boogey wonderland' I wanted to throw up and crawl under a rock..it wasn't until years later I read Maurice White was essentially given an ultimatum from his record lable; produce a 'disco friendly' tune or he would find the majority of his group's funding/support going to another artist...his response; "I didn't like it, but the guys in the band had to eat too"..
Ditto for rockers like Rod Stewart, the Rolling Stones, hell even Paul McCartney...I gave up at this point in rock and/or soul music as I knew it, it was almost like wittnessing an old friend die before my eyes.

But I also feel at the end of the day a LOT of blame can be dished out...It's all about airwaves, demographics, and yes...the almighty dollar. And when the 80's finally came around and abandoned disco, a lot of record producers, artist and lables were found standing around in a cocaine induced haze wondering what the hell had just happened and never fully recovered from the huge gap left behind.

Lots of contributing factors come into play when speaking of the gargantum shift in traditional soul music compared to what's played today; here are just a few in my opinion:

-the aforementioned disco wave
-the emergence of rap, and most importantly its acceptance and cross-over appeal to white audiences
-MTV and its eventual acceptance of black artist which spawned 'Yo MTV raps' thus making rap music 'cool' and ironically a turning point (and some feel 'sell out') of rap music in itself.
-the almost overnight elimination of the standard horn section in a group
-drum machines
-sampling
-'scratching'
-lables closing the door on the 'older' song writers, welcoming in the new
-kids unwillingness to learn new instruments, instead using digital keyboards.


And who knows, perhaps hundreds of other contributing factors that come into play behind the scenes in which artist and management deal with on a daily basis.

Just my opinion..










Edits: 07/10/12 07/11/12

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  Kimber Kable  


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