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Vinyl is from Venus and MP3s are from Mars... or so it goes, right?Leave it to an indie UK record label to come up with a solution that brings those of us with a foot in analog and another in the digital world a solution to deliver both in peaceful manner. You get both the great sound of analog and the convenience of digital - everybody wins! Why shouldn't the other labels that still press vinyl follow this path?
First Word's primary customers are DJs, an often challenging market for record labels. DJs embrace new technology or repurpose old (think scratching), but at the same time scour old stores and markets for rare, used vinyl. First Word is attempting to address both these needs with DigiWax.
The records are beautifully packaged, double-weight vinyl discs that come with a unique code. With the code, buyers can download an unprotected, 320Kbps MP3 version of the music, to use however they like.
Read more at the link.
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The UK is way behind the US on this.Merge started it in late 2005, Matador (my label) and Sub Pop started doing it over a year ago, and many other US labels followed suit.
I saw this item too and it's the first I've heard of a UK label jumping on the bandwagon.
...promoted on the new RJD2 album.great concept. i mainly listen to my vinyl but often would LIKE to have a digital file to take with me when traveling/ona plane/etc. i generally don't have the time to attend to creating CD-Rs of all my albums.
I think thats a great idea, but not from a DJ standpoint- from a listener's point of view. Especially someone like myself who loves to hear continuous music in the car (I travel a LOT).The MP-3 idea is grat for DJs and the like, and I think it would work very well for someone in my case who doesn't have time to convert stuff to CD-r.
"David! You can KILL a man with a chopstick!" -Keith Charles, Six Feet Under
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