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In Reply to: Re: Time For Something New posted by Len_ on May 14, 2007 at 11:40:21:
Len's ideas are all good ones. Except for the price. Seriously, who is going to spend $ to advertise at a site with no traffic? Certainly not me. nor will I bother looking there for anytyhing when there's maybe 10 ads listed. (other sites suffer the same fate, incl. AA's classifieds which are poorly moderated, unfortunately). Free ads... maybe. if it looks worth while. there's piles of free ad classifieds already (craigslist) that have way way more traffic than any startup is going to have. so it has to be a site with promise to even be worth the time/bandwidth to bother with. The way to get people there w/o any real ads is community. E.g. like what we have here. maybe a bit more elaborate/different/etc. But some sort of hook to bring traffic, which will then bring ads. which will then maybe bring revenue. Without serious start-up capitalization in the form of site development, marketing, identity, etc., it's an idea that will likely not get off the ground, unfortunately. The days of easy web success are long past (think 1999), barriers to entry are much greater now.
Follow Ups:
> > AA's classifieds which are poorly moderated, unfortunatelyWhat do you mean? I check them quite regularly and delete the cell phones spam and such. I've also added some AI to the mailer that will hopefully catch the Nigerian scammers fairly quickly. This won't come on line until next week after we move to the new server.
What other problems do we have other than not enough ads?
-Rod
For the AA ads,people just gotta start using them.Its a great service.
I think a free trial period is a solid approach. The reason I think the referral concept is better (in conjunction with or as a substitute to the trial period approach) is that people will view their earned credits as something with more intrinsic value and treat the site more seriously. Studies have shown that people who pay for content have much more favorable opinions of this content .... even if the content is not exclusive (and can be found for free elsewhere).
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