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In Reply to: Oh, give us a break! posted by Charles Hansen on February 11, 2007 at 09:25:55:
I think it can make the difference. If Sony sells over the world more than one million of those devices, we'll have the HD winner in a couple of years.
Follow Ups:
< < If Sony sells over the world more than one million of those devices, we'll have the HD winner in a couple of years. > >"Those who fail to learn from history are doomed to repeat it."
A few years ago there were well over a million DVD-A players sold also. But did that mean that DVD-A became a successful format? No, of course not. The reason is that the people that bought the machines didn't give a hoot if they played DVD-A, they only cared if they played movies (DVD-V).
Same thing now. Just because a million kids buy video game machines doesn't make Blu-Ray a successful format. Those kids don't care about Blu-Ray, they just want to play games.
Actually the demographic for the Playstation 3 is solidly in the 21 to 35 year old crowd, and they very much care about video and hi-rez pictures. Those that can drop the cash needed for a $500 t0 $600 machine plus $60 per game are not 'kids', and there are close to 2 million of them so far. Remember the Playstation franchise has been around for more than a generation (I'm not sure when Playstation 1 launched, but it was something like 12 to 15 years ago?).The demographic who uses Playstation on the whole cares about new technology AND hi-rez images. So they are a much better fit than you would think.
but if Blue Ray delivers some picture benefits that they can obvioulsy see when the thing is connected to a good screen, they'll prefer watching movies on Blue Ray than in DVD-V. The DVD-A and SACD sunk because "average Joe" couldn't find any difference in his stereo or multichannel home cinema.
They plan to ship 6 million before April, but I doubt they can do that.
Anyway I will buy a PS3 in April, when sales in Europe starts.
At USD 599 I doubt they make money on the player now.But this is classical Japanese marketing, get the sales numbers up quickly by selling below cost. Then make money, when the market have accepted the product.
However they learned this from Edison, who did use this method, when he introduced the light bulb. Edison lost money the first 5 years, and he made it all back in year 6.
umm yeah.
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