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In Reply to: Re: Saturn Price suprising? posted by hairydog on November 16, 2006 at 07:51:46:
the market will bear. It's capitalism after all. Our audio world is relatively small and this is how you get reimbursed for R&D. If REGA were selling 500,000 of them, your formula for parts mark up might be appropriate, but their audience is relatively small and they certainly deserve a profit. Otherwise, we could all shop for parts and build everything ourselves, which in my case is just not an option.
Follow Ups:
R and D was part of my reasoning, the Saturn uses the same transport and operating system as the previous Apollo machine, so the main of R and D was done already. They sell more than you might think. The serial number on my Apollo was 38550 and that was within 2 months after they came out. They were and sometimes continue to be back ordered, meaning they are sometimes selling about as fast as Rega can crank them out. Anyway I own 4 pieces of Rega gear and certainly am not out to trash them. I love their cdp's and my P3 table. I just think the Saturn could easily have been closer to two thousand dollars and I won't be surprised if the price drops a bit down the road, as was seen with the Jupiter. Even 1100 Apollo and 2200 Saturn makes better sense all around.
The Apollo and the Saturn are not just your run of the mill CD players.I'm sure they've sold a least 500,000 of the Apollo already and I'll bet they will sell at least that with the Saturn.The Apollo has become my choice one box solution CD player.Hopefully the wave of the future.
Half a million Apollo's?
The Apollo has been on sale for about a year now, that would be 10,000 a week!Rega employ about 50 people, lets assume (cos it makes the figures easier) that they all actually work in production and Rega makes no other product. That is 200 Apollo players per person per week!
I think Rega would be lucky to achieve a tenth of that figure.
They are a small company who still manufacture in the UK, the economies of scale for purchasing of componants and of manufacture do not apply.
Mind you I think this whole arguement is a bit pointless, do you get enjoyment from listening to superbly reproduced music or looking at nicely made cheap boxes?
I'm just projecting towards the future and a happy Apollo owner.I can also tell your a bit sensitive so I'll just put my headphones back on and move on.Good luck.
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