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In Reply to: I found his article a little sanctamonious... posted by cfcjb on February 25, 2007 at 16:28:17:
...the naysayers here are projecting their own weaknesses onto the reviewers.>Accepting any gift, no matter how small, jeopardizes that impartiality and thus has the ability to taint the review process.>
No it doesn't.
I can only speak for myself, but a dinner or trinket from a manufacturer never affected my ability to be impartial and write about exactly what I heard.
>There was an interesting article recently about doctors and drug companies. The basic premise of the piece was that even small gifts over time can sway a doctor's opinion.>
As a healthcare professional, I am very aware of this and have read the article you mention. I have a service I sell to doctors, too.
There are big differences here, IMO.
Manufacturers do not usually have the 'over time' because it is a one time dinner and review.
The reviewers' first goal is to protect his credibility and reputation, and secondly that of the magazine, his employer.
If a doctor doesn't perceive therapeutic differences between two brands of drugs, why not prescribe the one with the friendliest or prettiest sales rep, or the one who buys him dinner?
Follow Ups:
nt
...well, first of all it depends on your prescription plan and their formulary.What may cost you $45 on one plan may cost you $20 on another.
So the doctor has absolutely no idea what your drug copay will be. And neither do you until you get the first prescription filled, unless you go online and check ahead of time.
If you tell the doctor that drug cost you too much and present him with alternatives on your particular drug formulary, chances are he'll prescribe you a less expensive equivalent for you.
Regardless of that salesperson's appearance or lack of free dinners.
As I said, I see no parallel in audio reviewing.
times have changed in business. Believe me, times have truly changed.Value, integrity and service (and price) hold a lot more weight than ever before. Managers have to be much more adept in dealing with a zero gravity environment and in finding ways to keep the bottom line intact than ever before.
It isn't uncommon to hear someone yearn for the "good old days", such as they were, but I think today's business environment is much better.
nt
comparing watermelons and rollerskates. ;~) That particular situation has so much lobbyist and governmental intervention and influence that it can hardly be held up as an example of business in general.
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