Computer Audio Asylum

Music servers and other computer based digital audio technologies.

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Original Message

A piece of advice, Jonathan

Posted by Charles Hansen on February 6, 2009 at 20:43:26:
When real-world, understandable explanations of a technology are not forthcoming, you are asking for trouble. Maybe Andreas has come up with something that will revolutionize digital playback. But if all of the explanations are wrapped in mumbo-jumbo, it will soon be branded as snake oil.

This is not a recipe for success. Look at the people that came before and learn from their mistakes. At one time George Tice made a line of AC power conditioners that were considered to be the best available. His products were carried by the best dealers. He got great reviews from all the magazines.

Then he came out with this thing called "TPT" for "Tice Power Technology". It came in what appeared to be a $25 digital alarm clock from Radio Shack that he sold for $300 after "treating" it with the secret "TPT" juice. He refused to say how it worked except for some nonsense about "coherent electrons".

To make a long story short, within a few years he was literally out of business.

Nobody wants to buy snake oil. When Gordon developed his "asynchronous" USB technology, it was clearly the best way to get the data out of the computer and into your stereo system. We could have spent a bunch of time and money copying him, but guess what? At the end of the day, everyone would just say that Ayre copied Wavelength. And they would have been right. So we simply licensed it from him. It's a win-win for both companies.

If you look at the companies that are successful, they don't hide their technology == they brag about it. Go to the B&W website and learn *exactly* why they think their speaker is better than anybody else's. Learn about their diamond tweeter. Learn about their crossover design. Learn about their cabinet bracing. Learn about their woofer designs. B&W is the most successful high-end speaker company in the world. Put two and two together -- it's not a coincidence that they are successful *and* they tell all about their designs in great detail.

Then when somebody makes a woofer with carbon skins over a Rohacell (foam) core, guess what -- everyone knows that all they did was copy B&W. It doesn't hurt B&W's sales -- it *helps* their sales, by helping reinforce the fact that B&W is the technology leader.

So tell Andreas to explain in plain English what his new method is, and how it "eliminates" jitter. If it is great, we'll license it from him. And anybody that copies him will just be seen as copy cats. It won't hurt Playback, it will only enhance their reputation.