Computer Audio Asylum

Music servers and other computer based digital audio technologies.

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Original Message

RE: However, the vast majority of potential customers couldn't care less about your concerns

Posted by soundchekk on July 7, 2012 at 10:38:40:
Look.
"Vast majority" needs to be defined first.
Vast majority is a whatever market share of a certain market segment.
Such a product tries to address those people which do care
about a good quality sound from a PC, actually from a portable PC.
If I'd be marketing manager at AQ it would have been too risky for me to go after this particular segment. It is flooded with devices. And the AQ differentiators are almost neglectable.
As we learned today there will be another product launchned "next year" which addresses iOS and comes with battery supply.
It is obviously known to those guys at AQ that the Dragonfly is not the final answer to the adresssable market and demands out there. It's their first shot.
I mean. It's so obvious to anybody who understands a little bit about marketing.
I btw do consider it a wrong move by AQ to come up with a seperate iOS product next year. I'm pretty sure that the market wants "a one size fits all" product.
Next year they'll tell the Dragonfly customers to buy that new iOS audio interface, which comes with certain features that I mentioned were lacking today.
I could imagine that some people might feel a little fooled about this. They suddenly need to buy and carry two AQ devices. But. Who cares about another 250$. 250$ - it's pocket money. Not worth discussing.

Enjoy.