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Original Message
The point is to discuss the merits of an emerging product that is starting to penetrate the market
Posted by Dave_K on November 3, 2016 at 11:07:23:
If this was just some standalone product I wouldn't care. MQA deserves extra scrutiny since it aims to replace current delivery formats, and its end goal is to control the whole digital audio chain from recording to playback. It has the potential, if widely adopted, to affect every consumer of digital audio. That's why so many people are talking about it. Beyond that, the marketing of MQA has been confusing, sometimes contradictory, dare I say a bit shifty. So that's leading to some skepticism.