Amp/Preamp Asylum

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RE: In general how much of a discount should i expect on a amp used as a demo at a shop?

Posted by gordguide on March 18, 2017 at 01:26:53:
Demo merchandise comes with a full manufacturer's warranty, so they are not the equivalent of a premium used example. I would expect discounts of 10 to 30% from MSRP and since the warranty is part of the transaction, even the lower discount, on certain products, could be a good deal.

The dealer knows what his markup needs to be in order to keep the lights on and the rent paid. He will be willing to make little to no money on a demo unit, so it will sell for less than a typical retail sale. But it's still a retail sale; it's not going to go out the door for free.