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Holdover from the pro world.

In the professional world, "bookshelf" speakers are referred to as "monitors". Editors use near field monitors to listen to the audio when they are at an editing station.

When I was editing television the Genelec powered monitors were all the rage (late 80s) and I have to say I wouldn't mind finding a pair of those little powerhouses.

My guess is some marketing person somewhere thought it would be a good idea to use the term "mini-monitor" to differentiate their product from others OR that the company that started it was a Genelec or B&W or Focal which just put one of their lower priced models into the consumer market.

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  Kimber Kable  

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