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Upsamplers, DACs, jitter, shakes and analogue withdrawals, this is it.

NO !!!

Success will depend on whether or not the masses perceive the "new" as a meaningful improvement over the current version.

Vinyl to CD
VHS to DVD
Cassette to MP3
Tube to Flat Screen

All succeeded because the masses could immediately grasp the difference, and felt that the difference was a meaningful improvement.

CD to DVDa or SACD
Flat Screen to 3D

Were incremental improvements that appealed to a small segment of the market. And failed.

Jury is still out on MP3 or CD to HiRez. So far the masses are barely aware of the availability of HiRez and so far are satisfied by no more than CD quality.

Unless the masses come to believe that MQA is a meaningful improvement it is doomed to fail on merit- unless it is force fed to us.

My opinion is MQA is designed to impose industry control over streaming by imposing a new level of licensing fees to be paid before a streaming service can become involved. Streaming services and digital distribution companies control flow of music. The industry did not like it when Apple iTunes become so successful that Apple could dictate terms to the industry -and- impose Apple specific restrictions on ownership and playback. MQA is an attempt at an end run around Apple and anyone with similar intent.

As for me, I am a "buy it, I own it" consumer who takes a very dim view of having to pay a fee to access what I have purchased. And I HATE the migration from single purchase to ongoing subscription models.


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  • NO !!! - Ross 20:17:57 03/12/17 (0)

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