In Reply to: Stereophile / Do Your Homework posted by firstname.lastname@example.org on January 11, 2017 at 08:07:22:
Oslo, Norway, 13. jan. 2017.
Yes, Little Fwend fills exactly the same function as the other automatic tonearm lifters on the market. It takes care of business when you fall asleep, forget a record was playing (yes, you can be a music lover and at the same time not sit in the sweet spot with eyes closed, visualising the fog outside Scott Walkers darkened castle), the fire alarm went off, a burglar outside your window or after 4 hrs of driving on your way to the cabin in the mountains, you think to yourself HORROR! "hmmmm, did I turn off the turntable at all????" (true story, the cartridge in question was a Lyra, with an hourly diamond-wear-charge of about $3.50).... and other numerous other distractions in the modern world.
OK, so far so good - most lifters can take care of this business, but how do they go about it?
The basic function of a Toyota Yaris is to get you from A to B. The BMW M5 will also do this, it´s just a bit more fun. Apocalypse Now or Shark Sandwich? They are both movies (the reviewer of the latter said the following in his review; "I got two words: Shit Sandwich".
You can take the stairs or you can choose the elevator. There are several ways to Rome etc. etc.
I have nothing against the Q-UPs of this world, it is neither a Toyota (car) or a Shark Sandwich (movie).
Little Fwend came about just because the Audio-Technica AT6006 is not in production (they can be found on Ebay now and then for around $200). In 2014 we asked ourselves; Why in the name of love isn´t there an automatic tonearm lifter on the market that lifts the precious and sometimes expensive cartridge out of the dead wax in a civilized and gentle manner, a lifter that is easy to adjust and reposition without sticky, spongy DIY-mounting solutions? Why is there not a lifter that is precisely made with modern tolerances in solid non-magnetic metal? Why is there not a lifter that does not look like garbage?
We went down in the basement-lab to Marius´ vintage swiss watchmaker lathe, looking for the answer. We spent hundreds of hours talking, drawing, making prototypes, testing friction, reading up on Newton, sourcing "NASA-approved" damping gel and I bet (the Norwegian IRS´) tax money for 2015, etc. etc. etc. - that this uber-niche product is something people out there would love. After v.5 was tested over a long period and after extensive research for serial production, we found a precision machine shop in Denmark - We did not consider China or other low cost options, because it was never about saving money or making the most on each sold unit - It´s about making what we think is the worlds best automatic tonearm lifter. We have not taken a single shortcut to save money, we are constantly reviewing the mechanics and parts, tweaking 0.2mm here and there, experimenting with 50sh vs 60sh hardness in the rubber - just to incrementally tweak and further optimize Little Fwend. If we wanted to make money, we´d start importing frozen pizza (it´s big in Norway).
You say tomato, I say potato.
I hope this explains why Little Fwend cost more than $60.
Have a beautiful day & enjoy the wonders of analog playback!
Marius & Lasse
This post is made possible by the generous support of people like you and our sponsors:
Topic - Stereophile / Do Your Homework - email@example.com 08:07:22 01/11/17 (30)
- RE: Stereophile / Do Your Homework - Little Fwend 11:36:25 01/13/17 (3)
- RE: Stereophile / Do Your Homework - The Bored 10:32:32 01/22/17 (0)
- Thanks - jec01 15:41:10 01/14/17 (0)
- RE: Stereophile / Do Your Homework - firstname.lastname@example.org 14:41:56 01/13/17 (0)
- "John Atkinson wrote on the first page, As We See It, a really good letter explaining that Stereophile... - Ivan303 07:35:32 01/12/17 (2)
- Oh good. I was really worried they wouldn't continue to review $99,000 mono blocks. nt - Rick W 08:07:14 01/12/17 (1)
- Along with $200,000 speakers.... - Ivan303 08:32:55 01/12/17 (0)
- RE: Stereophile / Do Your Homework - RGA 18:44:36 01/11/17 (11)
- RE: Stereophile / Do Your Homework - Inmate51 07:21:48 01/12/17 (3)
- Do you - E-Stat 06:12:42 01/13/17 (1)
- RE: Do you - Inmate51 07:45:01 01/13/17 (0)
- RE: Stereophile / Do Your Homework - RGA 05:49:35 01/13/17 (0)
- Homework - hifitommy 00:14:35 01/12/17 (1)
- RE: Homework - RGA 04:23:52 01/12/17 (0)
- To me, the interesting question is - jec01 19:00:25 01/11/17 (4)
- Perhaps you should check out the prices of used AT Safety Raisers.......North of $100.00 nt - viridian 12:51:45 01/11/17 (1)
- RE: Perhaps you should check out the prices of used AT Safety Raisers.......North of $100.00 nt - pictureguy 20:30:32 02/19/17 (0)
- RE: Stereophile / Do Your Homework - Isaak J. Garvey 10:59:08 01/11/17 (8)
- RE: Stereophile / Do Your Homework - 13th Duke of Wymbourne 12:33:24 01/11/17 (7)
- RE: Stereophile / Do Your Homework - John Atkinson 16:18:03 01/12/17 (6)
- RE: Stereophile / Do Your Homework - Isaak J. Garvey 17:45:54 01/12/17 (5)
- RE: Stereophile / Do Your Homework - John Atkinson 09:40:28 01/13/17 (4)
- RE: Stereophile / Do Your Homework - dgaapc7 10:19:33 01/13/17 (0)
- Which perhaps raises another question.. - jamesgarvin 10:06:54 01/13/17 (1)
- RE: Which perhaps raises another question.. - Isaak J. Garvey 10:59:40 01/13/17 (0)
- RE: Stereophile / Do Your Homework - Isaak J. Garvey 10:01:08 01/13/17 (0)