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In Reply to: RE: Everybody wants to sell to the luxury (stupid rich) market posted by ornery on September 14, 2021 at 19:16:26:
Why manufacture and sell a LOT of modestly priced gear when you can sell a few much more profitable pieces to the deep pocket crowd?
Nearly all of the 'high value' audio brands try to go 'up market' eventually. It's less supply chain challenges, less inventory, less labor, less accounting, less operating expenses, less work overall ---> MORE PROFIT !!
1) Establish yourself as a 'value brand'.
2) Transition to prettier casework.
3) Come up with a new solution to a problem that doesn't really exist.
4) Apply lots of marketing hype disguised as technical white papers.
5) Differentiate yourself with even more hype to support #3 & #4
6) Jack your prices through the roof in hopes of supporting the hype and your marketing budget especially those expensive ads to gain favor with the audio review rags.
Optional but more important in recent times:
7) Seed the audio shills on YouTube with loaner review samples, especially those with a huge following.
SUCCESS !!
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Follow Ups
- Sounds like the audiophile market to me.... - AbeCollins 23:36:58 09/14/21 (1)
- You forgot one... - dark_dave56 02:29:27 09/15/21 (0)