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"We will consciously undersupply demand level[s]," Harald Wilhelm, Daimler's chief financial officer told the Financial Times in a recent interview, "and at the same time we [will] shift gears towards the higher, the luxury end."
Mary Barra, CEO of GM said pretty much the same thing in an interview a couple of months ago but was more oblique.
The car market is the way it's going to be. Far fewer new cars (and therefore far fewer used cars down the road), selling for far more money.
The blissful counterstroke-a considerable new message.
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Topic - The German car makers are the first to go public... - ghost of olddude55 13:51:38 09/14/21 (83)
- RE: The German car makers are the first to go public... - pictureguy 13:55:16 09/15/21 (0)
- RE: The German car makers are the first to go public... - duck decoy 12:20:57 09/15/21 (0)
- They will make what the public will buy - Dave_K 06:20:36 09/15/21 (2)
- It's not an issue of making what sells. - ghost of olddude55 06:49:09 09/15/21 (1)
- It's supply and demand - Dave_K 11:45:35 09/15/21 (0)
- This is old news for the Germans... - Steve O 05:47:36 09/15/21 (5)
- Unless acted upon by an outside force... - ghost of olddude55 06:08:34 09/15/21 (4)
- the Chinese will be regulated out of western markets... - Jim Pearce 06:18:47 09/15/21 (3)
- Not as long a car dealers are active members of the... - Ivan303 08:00:41 09/15/21 (0)
- I won't because I'll still have my current POS. - ghost of olddude55 06:39:51 09/15/21 (1)
- they were there in cell phones too... - Jim Pearce 08:34:33 09/15/21 (0)
- Volvo for me - Daveslater 00:25:36 09/15/21 (0)
- You couldn't give me a German car after owning a VW Jetta.... - TWB 19:21:53 09/14/21 (18)
- RE: You couldn't give me a German car after owning a VW Jetta.... - painter27 17:39:31 09/15/21 (4)
- I bought it brand new.... - TWB 20:12:39 09/15/21 (3)
- RE: I bought it brand new.... - painter27 18:11:04 09/16/21 (1)
- 1994 (nt) - TWB 18:54:59 09/16/21 (0)
- CPO really doesn't mean a whole lot... - dark_dave56 03:23:47 09/16/21 (0)
- Same here. We've had one VW, one Audi, and one BMW. There won't be a second. (nt) - Dave_K 06:09:47 09/15/21 (0)
- Coupla things... - ghost of olddude55 04:01:32 09/15/21 (1)
- RE: Coupla things... - b.l.zeebub 05:29:24 09/15/21 (0)
- RE: You couldn't give me a German car after owning a VW Jetta.... - emailtim 21:14:31 09/14/21 (0)
- And You Couldn't Pry Mine Out of My Hands - Sibelius 19:51:28 09/14/21 (8)
- Owned many German & Japanese vehicles - My take..... - AbeCollins 09:53:57 09/15/21 (4)
- There are fun Japanese cars too - Dave_K 05:20:24 09/16/21 (0)
- RE: Owned many German & Japanese vehicles - My take..... - Sibelius 10:06:28 09/15/21 (2)
- RE: Owned many German & Japanese vehicles - My take..... - AbeCollins 12:00:06 09/15/21 (1)
- RE: Owned many German & Japanese vehicles - My take..... - Sibelius 12:34:01 09/15/21 (0)
- My diesel VW wagon was great, as was it's Audi 4 predecessor and the one we now have. German cars indeed - tinear 06:15:29 09/15/21 (0)
- This I get - grantv 20:07:00 09/14/21 (1)
- RE: This I get - Sibelius 20:17:03 09/14/21 (0)
- RE: Everybody wants to sell to the luxury (stupid rich) market - ornery 19:16:26 09/14/21 (6)
- Pretty much all we want is A/C, heater, radio (for me, the radio isn't necessary). - ghost of olddude55 04:43:07 09/15/21 (2)
- RE: Pretty much all we want is A/C, heater, radio (for me, the radio isn't necessary). - painter27 18:22:09 09/15/21 (1)
- RE: Pretty much all we want is A/C, heater, radio (for me, the radio isn't necessary). - ornery 18:46:39 09/16/21 (0)
- Sounds like the audiophile market to me.... - AbeCollins 23:36:58 09/14/21 (1)
- You forgot one... - dark_dave56 02:29:27 09/15/21 (0)
- Kias are decent cars.... They snagged Audi's chief designer.... - TWB 19:28:51 09/14/21 (0)
- In a couple decades the top 1% will buy cars, the rest of us, mopeds ;-) - AbeCollins 19:08:37 09/14/21 (1)
- Electric mopeds ;-) (mt) - Rod M 19:46:29 09/14/21 (0)
- The Chinese will take up the slack - Chris from Lafayette 15:42:10 09/14/21 (15)
- And the great unwashed masses will drive North Korean cars - Jay Buridan 18:25:16 09/15/21 (1)
- RE: And the great unwashed masses will drive North Korean cars - rivervalley817 18:46:37 09/15/21 (0)
- autonomous is the curve ball here... - Jim Pearce 05:52:04 09/15/21 (0)
- Don't care about the high end... - ghost of olddude55 15:51:59 09/14/21 (11)
- I don't care about the high end either... but I do appreciate.... - TWB 19:34:47 09/14/21 (10)
- RE: I don't care about the high end either... but I do appreciate.... - Sibelius 20:39:53 09/14/21 (9)
- 880 - Don't get me started - Inmate51 06:38:39 09/15/21 (8)
- RE: 880 - Don't get me started - Sibelius 08:51:38 09/15/21 (0)
- "Beserkeley"... LOL! TOO funny (nt) - TWB 07:10:43 09/15/21 (6)
- RE: "Beserkeley"... LOL! TOO funny - Inmate51 07:00:08 09/16/21 (5)
- Yeah I'm sure that "Beserkeley" is full of what my friend and I.... - TWB 07:50:57 09/16/21 (4)
- RE: Yeah I'm sure that "Beserkeley" is full of what my friend and I.... - adam@denderapartners.com 08:38:31 09/16/21 (3)
- RE: Yeah I'm sure that "Beserkeley" is full of what my friend and I.... - Inmate51 04:00:03 09/17/21 (0)
- LOL! Toke it up all you like!.... - TWB 09:46:43 09/16/21 (0)
- Nice post. Nt. - MWE 08:44:34 09/16/21 (0)
- well... - Jim Pearce 15:06:54 09/14/21 (26)
- GM is mass market in China. - ghost of olddude55 15:40:56 09/14/21 (25)
- I thought that the Cruze and Sonic were decent cars.... - TWB 19:45:04 09/14/21 (3)
- My daughter has a Focus. - ghost of olddude55 04:17:36 09/15/21 (2)
- My wife had a 2010 Nissan Versa, which was the one to have.... - TWB 07:08:02 09/15/21 (1)
- The Versa Note is googatz. - ghost of olddude55 07:35:37 09/15/21 (0)
- RE: GM is mass market in China. - Sibelius 16:11:03 09/14/21 (4)
- RE: GM is mass market in China. - Inmate51 17:01:15 09/14/21 (0)
- Sure, the Cruze is a POS. - ghost of olddude55 16:20:01 09/14/21 (2)
- RE: Sure, the Cruze is a POS. - Sibelius 16:27:30 09/14/21 (1)
- Impala is googatz. - ghost of olddude55 16:34:41 09/14/21 (0)
- RE: GM is mass market in China. - Inmate51 15:43:56 09/14/21 (15)
- Disagree. - ghost of olddude55 16:28:37 09/14/21 (7)
- You keep buying cars you describe as POS. Why? I bought Toyotas - tinear 17:06:34 09/14/21 (6)
- I can't afford Toyotas and Hondas. - ghost of olddude55 17:51:29 09/14/21 (5)
- You take the short view. You would have saved yourself a bundle by buying better cars, even used. nt - tinear 06:17:01 09/15/21 (1)
- I had to take the short view. - ghost of olddude55 07:10:24 09/15/21 (0)
- Sorry - E-Stat 06:05:17 09/15/21 (2)
- Most of my life, I could only buy what I could afford. - ghost of olddude55 06:36:30 09/15/21 (1)
- RE: Most of my life, I could only buy what I could afford. - E-Stat 12:39:56 09/17/21 (0)
- RE: GM is mass market in China. - Sibelius 16:19:12 09/14/21 (6)
- Sonic below Cruze? - Inmate51 09:38:09 09/15/21 (2)
- RE: Sonic below Cruze? - Sibelius 12:04:34 09/15/21 (1)
- RE: Sonic below Cruze? - pictureguy 14:44:02 09/15/21 (0)
- The Sonic was smaller than the Cruze and sold for less money. - ghost of olddude55 16:36:48 09/14/21 (2)
- RE: The Sonic was smaller than the Cruze and sold for less money. - Sibelius 18:56:35 09/14/21 (1)
- Captiva was based on the Theta platform, shared with the Equinox. - ghost of olddude55 04:09:27 09/15/21 (0)