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What's wrong with the Mazda3 I wonder?

I've noticed that small crossover buyers aren't totally hostile when you tell them their car is just a tall hatchback. Just don't use the 'W' word if you're not looking for an argument.

I am genuinely surprised that the sales of the Mazda3 are falling off a cliff with the latest generation model. I think it's easily the best looking car in its class, the interior is near luxury, and you can even get it with the 2.5L turbo and/or AWD. The pricing is in line with the Corolla and Civic unless you go for the premium trims with the big engine. Those are options, along with AWD, that the competition doesn't even offer. And their average reliability scores are at the top of the list.

The Corolla, Civic, Senta, Elanta, Forte, and Jetta are all still selling strongly. So what's wrong with the Mazda3? I don't get it.

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