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Knowing and doing are different things

I knew a guy here in Sydney who had a dream about being able to sell advertising space on virtual billboards in Nintendo and Playstation and online car racing games.
He saw the opportunity over 15 years ago for the game makers to build in the billboards and trackside media space along side of the race tracks and roads, and then charge Coca Cola, Pepsi, Ford, or whoever to put their ads on them.
And to be able to update and change the ads when new things came up or new advertisers were signed on.

Everybody thought he was mad, but he worked on it for 10 years and developed the plugins to do it.

He sold it to Microsoft for $70m a few years ago.





Cheers,
John K

Photobucket



Edits: 04/19/17

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  • Knowing and doing are different things - JDK 21:26:38 04/19/17 (0)

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