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Ha! Good one...

When I went to engineering school, we belittled all the Business Majors, believing incorrectly that their vocation was a piece of cake.)

This is so classic and well-understood, too. As a former salesman - audio and computer - the product is as much about its perception as it is its reality. It takes both engineers and marketeers to figure out what the real product is - but the approaches used by each are guaranteed to create friction, which is what I intended with my initial post. I always wondered what higher power thought up engineering and marketing roles; I can see this ghost in the sky wringing their hands with delight.......

Cheers,

David

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