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Re: What differentiate[s] ... Jacques' 3 laws ....

" There are 3 laws of what i call marketing physics, 3 things that do matter.

The first is "overt benefit", which, in consumer's words, is "What's in it for me ?"

The second is "real reason to believe," which translate in consumerese to "Why should I believe you ?"

The third is "dramatic difference" which translate in consumerese to "Why should I care ?" ..."

You might add a forth to this list:

The forth might be "profitable for all" which might translate into is "everybody happy in the end ?"

I might suggest that selling 1000+ watt amplifiers for $0.50 per watt or less then someone is not going to be happy at the end of the production run, probably this very same design engineer who wonders where his paycheck is.

(When I went to engineering school, we belittled all the Business Majors, believing incorrectly that their vocation was a piece of cake.)


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