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RE: Not bothering

What I as the Editor have to do is attract readers. Readers attract advertisers.

In terms of rules, there’s simply no connection between content and advertising. The people involved with advertising learn what I’m reviewing and what I have to say about it the same time you do - when the review gets published.

I learn about who advertises on the site the same time you do – when I see the ads show up on the site.

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