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There are numerous ways...

...products get selected for review.

The manufacturer/distributor may offer it to the publication.

The reviewer may hear it at a show and request it.

The editor may hear some buzz about it through the internet or letters and ask the equipment person at the magazine to call the manufacturer/distributor to request it.

Some companies do not want a review. They may have difficulty meeting current demand. Others don't want to chance a negative one.

And then there are those like Magnepan who put conditions on the loan so the full review will not happen.

If you want a publication that goes out and buys products for review, I'm afraid you're stuck with Consumer Reports.


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  Kimber Kable  


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  • There are numerous ways... - mkuller 08:12:26 05/24/16 (0)

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