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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: RE: Why is that embarrasing? Seems pretty normal and what folks expect anyway. So why so 'bad'? posted by Sprezza Tura on January 14, 2013 at 15:28:31:
The market for these super high-end products must be very small and those who work in that field must know their market very well. Boulder started making its massive power amplifiers, not because there was a sonic need for a bigger, better amp, but because wealthy Chinese who already owned Boulder's biggest and best demanded more or would start shopping around.
A $50,000 rack is not new. Before Magico, Living Voice made a few costing something close to that amount so that a rich yacht owner with Kondo amplification could listen to his Kuzma turntable while at sea. Money no object. Kevin Scott built a few before that market tapped out.
Alon Wolf makes products that means he rubs shoulders with multi-millionaires who have already expressed an interest in his products. What's the betting this $50,000 rack came out of some more-money-than-he-knows-what-to-do-with oligarch asking Alon Wolf whether he could make a rack that matches the Q7.
Why should this trouble real people? I cannot afford a Vertu phone. I find them gaudy and pointless and expensive for the sake of being expensive, but at no time do I then say "...and therefore I will never use my iPhone!" I agree that the obsession the press has with Oil Money products is counter-productive, but those of us who own reasonably priced equipment aren't replacing it and there aren't many new people buying cheap stuff, so they go where the action is.
I don't know if this is sustainable, but I don't know if taking an alternate route at this time is any more sustainable. Certainly a magazine that is directed at what people aren't buying is going to have less revenue than one pointed at what people buy. If we aren't regular buyers, we are investors in audio, and therefor commercially worthless.
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Follow Ups
- RE: Why is that embarrasing? Seems pretty normal and what folks expect anyway. So why so 'bad'? - Gag Halfrunt 15:30:46 01/15/13 (1)
- RE: Why is that embarrasing? Seems pretty normal and what folks expect anyway. So why so 'bad'? - Sprezza Tura 18:38:34 01/15/13 (0)
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