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RE: Perhaps you can shed some light...

>Stereophile's circulation is roughly triple that of TAS's. (It's hard to
>say for sure because Stereophile's circulation numbers are verified by the
>Audit Bureau of Circulation, while TAS's haven't been for many years.)

The Absolute Sound does publish its circulation in its annual Publisher's
Statement, which is required by the Post Office. While the rules governing
what can be counted as paid circulation are less rigid than the ABC's,
this does give a year-by-year yardstick. Their most recent figure was
published in their January 2012 issue (p.231). As of October 1, 2011, the
average number if copies sold per issue for the previous 12 months was
25,722.

For comparison, Stereophile's average paid circulation, again as of
October 1, 2011, calculated on the same basis and published in our
November 2011 issue (p.141), was 76,099.

So yes, the ratio of circulations is approximately 3:1 in favor of
Stereophile: 76,099 vs 25,722.

For reference, the following 2011 circulations were published for 4 of
the 5 UK-based magazines on a Norwegian forum a few weeks back:

What Hi Fi: 67,531

Hi Fi World: 16,862

Hi Fi News: 13,500

Hi Fi Choice: 11,420

Missing is HiFi+; I don't have any information on that magazine's circulation, I am afraid.

John Atkinson
Technical Editor, Stereophile


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