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MF... tabloid style marketing!

Take a gander at the "The A5CR power amp and a competitor: a real life value comparison" blurb on their web site (see link). They use power measurements to contrast their A5CR with a $19,000 amplifier that "...received an ecstatic review in the October 2004", said comparison shining a favorable light on their unit which can be had with a $16,000 saving.

Interestingly it takes about 20 seconds worth of effort to discover that the competing amplifier is the Halcro dm38, an amplifier that the normally reticent John Atkinson practically wet himself effusing praise upon!

In any event the whole premise of the ad, that a few measurement alone could be used to meaningfully contrast the amplifiers, is to any sensible audiophile a text book case of reductio ad absurdum. This is the sort of foolishness that one expects form the likes of a Bose, not from a manufacturer of quality audio products.


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  • MF... tabloid style marketing! - bjh 11:53:53 03/26/07 (0)


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