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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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Critic's Corner Discuss a review. Provide constructive feedback. Talk to the industry. |
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In Reply to: no gifts, no accomodation will result in better reviews posted by jdouglas51 on March 8, 2007 at 09:33:12:
Accomodation and loans are completely OK in the audio business.
The reasons are several:
First, manufacturers have to make something to sell at about 50% of the selling price or less. This must include: actual manufacturing costs, overhead, profit (if any) and advertising costs, as well as anything else that I might have overlooked.
IF a reviewer pays, let's say 50% of the retail cost of the unit, it hurts no one, because the only person who has been left out is the retail dealer, and perhaps a marketing firm who might get a percentage of each sale. The retail dealer still stands to gain by the additional exposure that this unit will be given by the audio reviewer, but that should be enough, because the retailer has not had to stock or demonstrate the item to the perspective buyer (the reviewer in this case)
The best audio equipment is costly, and will always remain costly, because of the cost of designing and building an exceptional audio product, and the way the unit has to be packaged in order to sell to discriminating audiopiles. They just won't take a tin box, drilled out in some garage, even if it does sound great, and this at least, doubles the cost of the unit.
In any case, accomodation is a tried and true way of dealing within the audio community, and it works.
What hurts is the demand for gifts or refusal to return (loaned) audio items submitted for review. That takes directly from the manufacturer, and often obligates the reviewer too. Also, small manufacturers can't keep up, if larger manufacturers can use gifts to promote their product and it will ultimately raise the cost of production, whereas accomodation does not do this, and large and small manufacturers can do this without loss to their income.
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Follow Ups
- Re: no gifts, no accomodation will result in better reviews - john curl 13:58:24 03/08/07 (1)
- Re: no gifts, no accomodation will result in better reviews - jdouglas51 06:24:17 03/09/07 (0)
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