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I can't help but think...

...the naysayers here are projecting their own weaknesses onto the reviewers.

>Accepting any gift, no matter how small, jeopardizes that impartiality and thus has the ability to taint the review process.>

No it doesn't.

I can only speak for myself, but a dinner or trinket from a manufacturer never affected my ability to be impartial and write about exactly what I heard.

>There was an interesting article recently about doctors and drug companies. The basic premise of the piece was that even small gifts over time can sway a doctor's opinion.>

As a healthcare professional, I am very aware of this and have read the article you mention. I have a service I sell to doctors, too.

There are big differences here, IMO.

Manufacturers do not usually have the 'over time' because it is a one time dinner and review.

The reviewers' first goal is to protect his credibility and reputation, and secondly that of the magazine, his employer.

If a doctor doesn't perceive therapeutic differences between two brands of drugs, why not prescribe the one with the friendliest or prettiest sales rep, or the one who buys him dinner?


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