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RE: Probably the only honest opinion!

I think what he meant by that is that a flagship is intended to promote the brand rather than become an economic mainstay of the company. The IRS V is the famous example that Wendell mentions. A flagship product gets the company press, but sells in small quantities because few people can afford it.

In the case of the 30.7, they didn't know whether they'd make money off it, or whether it would just be a branding exercise. In fact, it did sell well (by flagship standards -- these aren't MMG's), so they're delighted since they'll make some money off it.

However, the tour itself is not a money-making exercise -- as Wendell put it, it's a very economically inefficient way of selling 30.7's. His goal isn't to sell 30.7's, but to get Magnepan's name before the public.






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