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RE: Here you go

I think the problem with Wendell's approach is that the dealer network has worn thin and many have nowhere to hear a maggie. So specmanship and technology as well as reviews will be what brings the customers. Who then need to actually make an effort to find a dealer from whom to buy from.

Most of the potential buyers will never see a maggie in real life outside of the accidental visit to a friend who happens to have a maggie. They don't have a dealer nearby and they don't go to shows. That means that seeking an audition is an effort and without exactly those marketing hype promotions the potential customer will just not get a reason to make that effort.

Wendell should make the effort to push some promotion and get the speaker line reviewed in Stereophile. Measurements and all.

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  Michael Percy Audio  

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