RE: an exception

RE: an exception

Posted by josh358 (P) on May 13, 2012 at 07:33:47

In Reply to: an exception posted by Green Lantern on May 12, 2012 at 20:45:27:

That would be conventional marketing wisdom -- never say that another company's product does something your product doesn't. But Wendell has never been much for conventional marketing, I think he prefers to upend things. In this case, maybe people are going to be saying "How can anyone be crazy enough to put a $3700 system against a $100,000 one"? And so they'll go listen, which is what both companies want.

I think it's a stroke of genius myself, since the two products really don't compete, any more than a Corvette competes with a Ferrari. An analogy might be an ad inviting you to test drive a Ferrari, then test drive a Corvette. In making that comparison, the implication would be that you'll be surprised by what the Corvette can do.

I don't think I would have included the 20.7 in the photo, though. After all, this is a competition between two on-wall products. I haven't heard either the 20.7 or the Wisdom, but if the reviews I've read are to be trusted -- and my experience with true ribbon tweeters vs. quasi-ribbons, an dipoles vs. boxes -- the 20.7 should be a better speaker for music. Technologically, the Wisdom is more a 1.7 on steroids than a 3.7 or 20.7. Better for home theater, perhaps, because a quasi-ribbon tweeter with a novel cooling scheme can produce much higher SPL's than a true ribbon, but is it going to have those true ribbon highs, both silky and detailed at the same time?

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Follow Ups Full Thread

Topic - Wisdom and Magnepan at Newport Beach? - josh358 19:57:40 05/11/12 (23)

RE: Wisdom and Magnepan at Newport Beach? - Hagar - IIIa 07:16:12 05/14/12 (1)

RE: Wisdom and Magnepan at Newport Beach? - josh358 16:31:22 05/14/12 (0)

what the... - Green Lantern 02:31:52 05/12/12 (18)

RE: what the... - josh358 05:34:14 05/12/12 (15)

looking at the ad - Green Lantern 09:16:03 05/12/12 (14)

RE: looking at the ad - josh358 10:42:00 05/12/12 (13)

an exception - Green Lantern 20:45:27 05/12/12 (7)

RE: an exception - josh358 07:33:47 05/13/12 (4)

RE: an exception - Green Lantern 18:40:17 05/13/12 (1)

RE: an exception - josh358 19:10:54 05/13/12 (0)

Agree, the 20.7 should be a better speaker for music - audiozorro 09:52:36 05/13/12 (1)

RE: Agree, the 20.7 should be a better speaker for music - josh358 10:44:48 05/13/12 (0)

Reading Between the Lines - DaveStL 21:45:36 05/12/12 (1)

RE: Reading Between the Lines - josh358 07:41:07 05/13/12 (0)

RE: looking at the ad - Jim Smith 10:59:12 05/12/12 (4)

RE: looking at the ad - josh358 07:42:43 05/13/12 (3)

RE: looking at the ad - Jim Smith 06:03:38 05/14/12 (2)

RE: looking at the ad - josh358 16:34:56 05/14/12 (1)

RE: looking at the ad - human behaviouralist 20:00:51 02/17/13 (0)

RE: what the... - TitaniumTroy 04:57:45 05/12/12 (1)

RE: what the... - josh358 05:52:39 05/12/12 (0)

RE: Wisdom and Magnepan at Newport Beach? - TitaniumTroy 21:24:04 05/11/12 (1)

RE: Wisdom and Magnepan at Newport Beach? - josh358 05:50:36 05/12/12 (0)

Follow Ups

RE: an exception - josh358 07:33:47 05/13/12 (4)

RE: an exception - Green Lantern 18:40:17 05/13/12 (1)

RE: an exception - josh358 19:10:54 05/13/12 (0)

Agree, the 20.7 should be a better speaker for music - audiozorro 09:52:36 05/13/12 (1)

RE: Agree, the 20.7 should be a better speaker for music - josh358 10:44:48 05/13/12 (0)

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