|
Audio Asylum Thread Printer Get a view of an entire thread on one page |
For Sale Ads |
68.179.142.95
In Reply to: RE: More Comments on the Audioquest DragonFly posted by soundchekk on July 07, 2012 at 07:07:46
.
When you are segmenting the market to determine what features to offer your customers you have to look at what they want and need, not what a few people who hang out on internet forums want. It looks to me like AQ made the following decisions and I agree with them.
2. The vast majority of potential customers don't care what is inside it and wouldn't understand if you told them.
3. The vast majority of potential customers don't care about anything above CD quality and many will use it only with MP3.
4. The vast majority of potential customers don't want to deal with the hassle of a battery or external supply.
You are obviously not part of their target market but that doesn't mean they made a mistake. It would appear they decided that the mix of features they are offering will appeal to their target market and that adding what you want would only increases cost and would actually make it less appealing.
.
Follow Ups:
Look."Vast majority" needs to be defined first.
Vast majority is a whatever market share of a certain market segment.
Such a product tries to address those people which do care
about a good quality sound from a PC, actually from a portable PC.If I'd be marketing manager at AQ it would have been too risky for me to go after this particular segment. It is flooded with devices. And the AQ differentiators are almost neglectable.
As we learned today there will be another product launchned "next year" which addresses iOS and comes with battery supply.
It is obviously known to those guys at AQ that the Dragonfly is not the final answer to the adresssable market and demands out there. It's their first shot.I mean. It's so obvious to anybody who understands a little bit about marketing.
I btw do consider it a wrong move by AQ to come up with a seperate iOS product next year. I'm pretty sure that the market wants "a one size fits all" product.
Next year they'll tell the Dragonfly customers to buy that new iOS audio interface, which comes with certain features that I mentioned were lacking today.I could imagine that some people might feel a little fooled about this. They suddenly need to buy and carry two AQ devices. But. Who cares about another 250$. 250$ - it's pocket money. Not worth discussing.
Enjoy.
--------------------------------------------------------------------------------------------
::: Squeezebox Touch Toolbox 3.0 and more ::: by soundcheck
Edits: 07/07/12
"I btw do consider it a wrong move by AQ to come up with a seperate iOS product next year. I'm pretty sure that the market wants "a one size fits all" product. "
You are so correct!!! That is why they also only make one cable for everyone!!! Why should we need anymore... LOL
They know exactly what thy are doing, sell a well designed, very good sounding product for a fair price. IMO the pedigree of it places it above others in the market segment. That is why they did it.
.
"I mean. It's so obvious to anybody who understands a little bit about marketing."
I know a little bit.... and I really can't imagine the ability to play 192K and DSD files or the type of chip it uses are determining dimensions for portable DAC shoppers in the $250 range, but you obviously think you know more about AQs target market than they do so it has become a dead horse.
I won't beat it anymore.
,
I see lots of companies bringing out products like the DragonFly. I visited Amazon this morning and got the suggestions shown in the image.
HRT, Centrance and other companies have already brought out variants for laptops and iDevices. You may feel the market is over-crowded but those companies don't.
Audioengine and Peachtree are other companies targeting a wider set of customers than the audiophiles that post here. They seem to be having success.
Bill
Interesting take on some of the products you listed Bill.
Yes, I watched the video.
I'm happy to have good choices at various price levels. Then I have to decide how much I need to spend to satisfy my needs.
Bill
convenient cheap access to music they choose. Hi-res. is not relevant to them.
There are threads on a number of audio forums about the Dragonfly. I'd say it is getting lots of interest and will do well.
Good post, bwb. Don't use up your store of sanity on this forum, though.
Bill
Post a Followup:
FAQ |
Post a Message! |
Forgot Password? |
|
||||||||||||||
|
This post is made possible by the generous support of people like you and our sponsors: