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In Reply to: RE: A True Unicorn? posted by triamp on November 16, 2022 at 01:53:45
South Florida - Population 9,340,480 - Has dealer listed, but .......
They closed their store a few years ago at the beginning of the pandemic. If the main purpose of a dealer network is to have a physical location to demo your product line to potential customers, this misses the mark in a pretty big way.
What's strange is that this dealer still has a website that appears like it did before they closed. Same location, product lineup, hours, etc. I've heard several complaints from people that went there only to find the place is gone! Is Magnepan aware of this? It seems to me this type of negative and somewhat deceptive "marketing" could do more damage than good.
It's a large and wealthy demographic and I'm sure Magnepan would desperately love to have a legit showroom there, but come on. This seems a little sketchy.
-Joe
They're not that big!
Follow Ups:
Is said dealer listed on the Magnepan site?
Really nothing Magnepan can do to remove another company re their site, short of a law suit I would think.
That's the thing Grant. They are listed on Magnepan's Florida dealer list with a link to their website. They have been a dealer for probably 30+ years. I would have to think that Magnepan would know their physical store is closed, yet the dealer's website has not been updated to reflect that. Many of the other brands that the dealer still list on their website and that they once represented, no longer list them as a dealer if you check the manufacturer's website.
I don't have the details, so keep in mind this is pure speculation on my part, but I am guessing that they are still developing some sales for Magnepan. Why else would Magnepan still list them as a dealer? It just seems like a risky and somewhat deceptive way of being represented on Magnepan's part IMHO. I'd be pretty ticked if I drove an hour to an audio "store" to see and hear a product only to find out it's now a restaurant or what ever. It's definitely a tough time for retail audio shops, or retail anything local for that matter. The hand writing has been on the wall for a lonf time for audio stores. Unfortunately, the pandemic was the final straw for many of them.
-Joe
They're not that big!
I'm not sure which South Florida dealer you mentioned, but I'm on the West coast of Florida with no local dealers so I called a dealer on the East cost to order my 3.7i's sight unseen. All went smooth so I have no complaints, but I'm not sure the dealer really earned his commission.
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