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In Reply to: RE: Do you pay list price for a car posted by Norman M on January 13, 2009 at 09:38:01
They kept asking us (the crowd) for advice on what to do---both how to price and how to market them. Wendell said they are leaning towards internet direct sales, just like the MMG.
Because they DON'T want to kill off the MMG, the 1.6 and all the other quasi-ribbon affordable speakers in their line. That gives ME the fear that they will price them at a point high enough to overcome that. Even if they sound better then the 3.6's, if they were priced the SAME, which would you buy? I have a hard time thinking the mini maggie would be your choice, unless you were REALLY space constrained.
Regards,
Joel
Follow Ups:
If I were a Magnepan dealer and they sold these internet direct only... I'd be very concerned.
I support a product line, I want the new product to bring customers into my store.
Of course, speaking as a customer I think most audio dealers are useless clowns and I would love to buy these direct from Magnepan.
Tis a puzzlement.
It is a problem, but its a good problem to have if your Magnepan. Having some product like this come along is a once in a lifetime like thing.
I told Wendell the exact thing you mention: can the dealers set these things up right? I think they COULD, but will they WANT TO if they are cheaply priced? They want to move the pricier spread.
I say, sell them direct initially and see how it shakes out with the dealers and the rest of your product lines sales. Then go from there...
Regards,
Joel
With the buzz on these they could probably have direct sales orders that would exceed their manufacturing capability. So maybe they should go that way?
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